"EffectiveBrands took our team through a process that delivered a highly effective operating framework and a good internal communication plan. I'm very happy with the results and recommend EffectiveBrands"
Silvia Lagnado, SVP Global Brand, Dove

"EffectiveBrands helped us lock down our shared global marketing priorities in a way that got us working closer together than ever before it was very productive and fun too!"
Karin Koonings, VP Marketing, Starbucks Coffee International

"Working with EffectiveBrands proved equally inspirational and effective in creating one global vision and team"
Jan Van Der Velde, Grolsch International Marketing Director, Grolsch

"The results from the 'leading global brands' study were invaluable. It was crystal clear what was going well and where we needed to improve, Being able to benchmark against best in class really helped with priority setting and internal positioning."
Peter Kirkby, VP Marketing Strategy and Excellence, GSK

"EffectiveBrands helped us develop a much stronger global marketing strategy and organization . Their process ensured that we had broad internal support and their practical support with implementation and communication has been very helpful"
Lennard Hoornik, Head of Global Marketing, Sony Ericsson

"EffectiveBrands supported the design and implementation of a better operating model for our global marketing organization. Their process and roadmap helped us tremendously."
Rob Nichols, SVP Global Marketing, Unilever Food Services

"We were able to develop and embed our new marketing department in record time, for all divisions. EffectiveBrands pragmatic and hands on approach made sure that we did not get stuck in debates about what to do. I am very happy with their contribution."
Nigel Gilbert, Chief Marketing Officer, Lloyds Banking Group

"EffectiveBrands helped us develop a strong global positioning that for the first time had broad internal support and gave us the basis for our new communication work."
Cathy Davis, Director, Global Marketing Communications, Sony Ericsson

"EffectiveBrands helped us lock down the positioning of both the Ck One master brand as well as the new fragrance Ck IN2U. It was a very efficient and productive process."
Avery Schneider, VP of Global Marketing, Ck One

"We created our first global brand positioning after 350 years with EffectiveBrands. Their analysis and process facilitation led to a great positioning as well as broad global buy-in."
Jan van der Velde, Global Brand Director, Grolsch

"EffectiveBrands approach of linking a strategic global marketing approach to very practical local implementation is perfectly aligned with our approach."
Sue Allchurch, Head of the Unilever Marketing Academy

"At the newly launched U.S. Marketing Communication College, the tools and best practices taught were immediately applied to real, live-world issues. This was a big success and was very satisfactory for all participants who had the opportunity to work on a complex issue, as well as make learning engaging and hands-on vs. theoretical."
US State Department Official

"It's very important to train our marketers during this economic environment, as we need them to be even better, faster and more resourceful to tackle the complex business issues they are facing. EffectiveBrands has lifted our program to a new level." Folkert Kampuis, CMO, Novartis Animal Health

"The benchmarking was a real wake up call for us. EffectiveBrands helped us re-engage with our key markets and added a lot value."
Surf, Jonathan Moore - Global Brand VP

"EffectiveBrands helped us create the Coors Light Global Brand Leadership Team and guided us through a process that resulted in complete alignment around a strategy that will guide the brand's future global expansion. The challenging, facilitation and strategic guidance motivated a team of leaders from around the globe to quickly rally around the first global Coors Light strategy. EffectiveBrands expertise and program truly helped us kick-start the process to allow Coors Light to capitalize on our global potential!"
Jennifer Davidson, Senior Marketing Director, Global Brand and Market Development, Molson Coors

"Throughout the process EffectiveBrands challenged us as a GBT to step back and align around a shared vision and they the provided coaching, expertise, and frameworks for us to work with. I believe EffectiveBrands significantly contributed to DIG's progress to become a more effective global brand."
Aline Santos, Vice President Global Brand, OMO - DiG

"EffectiveBrands helped bring the Smirnoff global brand leadership team to a new level of strategic alignment and effectiveness. The strategic preparation was very thorough and all key stakeholders felt involved and motivated to develop ONE Smirnoff strategy for the future. EffectiveBrands really helped increase Smirnoff's global marketing effectiveness."
Philip Gladman, Global Brand Vice President, Smirnoff

"The gathering of hundreds of DIG people from all the corners of the world was critical to forging the key brand strategies, share new learning, and connecting to celebrate our success. .. I believe EffectiveBrands significantly contributed to DIG's progress to become a more effective global brand."
Aline Santos, Vice President Global Brand, OMO - DiG

"When we launched our new positioning, it was important that all 10,000 + employees quickly understood how we wanted to be seen by consumers. EffectiveBrands program and launch over delivered against expectations."
Senior Vice President Marketing, KPN Telecom

"We often get markets into Seattle for brand immersion. EffectiveBrands support with stewardship strategy development, immersion event design, and the new monthly bulletin took our program to a much higher level."
Karin Koonings, Vice President International Marketing, Starbucks