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Unleashing Global Marketing Potential™
Unleashing Global Marketing Potential™
EffectiveBrands is the only marketing consultancy focused specifically on unleashing global marketing potential - in global marketing organizations, global brands and marketing leaders.
Our programs and practical tools help marketers build strategy, structure, and capability for profitable growth.
Our insights are built on in-depth global marketing experience and our proprietary Leading Global Brands™ study and captured in our book THE GLOBAL BRAND CEO.
"I recommend this book to every global marketing leader."
- Jim Stengel, Global Marketing Officer, Procter & Gamble (2001 - 2008)
- Jim Stengel, Global Marketing Officer, Procter & Gamble (2001 - 2008)
"This book is a rare and extremely valuable contribution to help global companies manage their most valuable assets ..."
- Simon Clift, Chief Marketing Officer, Unilever (2006 - 2010)
- Simon Clift, Chief Marketing Officer, Unilever (2006 - 2010)
"... a must-read for anyone involved in marketing a global brand."
- Rob Malcolm, President Global Marketing, Sales and Innovation, Diageo (1999 - 2008)
- Rob Malcolm, President Global Marketing, Sales and Innovation, Diageo (1999 - 2008)
