"Dove is one of Unilever's leading global brands. When we decided to rethink how we run our brand globally, EffectiveBrands took our team through a comprehensive process that delivered a highly effective and focused operating framework that included our strategy, and a good internal communication plan to make sure that all people working on Dove are clear about where we are going. I'm very happy with the results, and recommend EffectiveBrands to any global brand director."