EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. “EffectiveBrands took our team through a process that delivered a highly effective operating framework and a good internal communication plan. I'm very happy with the results and recommend EffectiveBrands” Silvia Lagnado, SVP Global Brand, Dove EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. “… EffectiveBrands helped us lock down our shared global marketing priorities in a way that got us working closer together than ever before – it was very productive and fun too!” Karin Koonings, VP Marketing, Starbucks Coffee International EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. “Working with EffectiveBrands proved equally inspirational and effective in creating one global vision and team” Jan Van Der Velde, Grolsch International Marketing Director, Grolsch EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "The results from the 'leading global brands' study were invaluable.  It was crystal clear what was going well and where we needed to improve, Being able to benchmark against best in class really helped with priority setting and internal positioning." Peter Kirkby, VP Marketing Strategy and Excellence, GSK EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands helped us develop a much stronger global marketing strategy and organization . Their process ensured that we had broad internal support and their practical support with implementation and communication has been very helpful" Lennard Hoornik, Head of Global Marketing, Sony Ericsson EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands supported the design and implementation of a better operating model for our global marketing organization. Their process and roadmap helped us tremendously." Rob Nichols, SVP Global Marketing, Unilever Food Services EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "We were able to develop and embed our new marketing department in record time, for all divisions. EffectiveBrands’ pragmatic and hands on approach made sure that we did not get stuck in debates about what to do. I am very happy with their contribution." Nigel Gilbert, Chief Marketing Officer, Lloyds Banking Group EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands helped us develop a strong global positioning that for the first time had broad internal support and gave us the basis for our new communication work." Cathy Davis, Director, Global Marketing Communications, Sony Ericsson EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands helped us lock down the positioning of both the Ck One master brand as well as the new fragrance Ck IN2U. It was a very efficient and productive process." Avery Schneider, VP of Global Marketing, Ck One EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "We created our first global brand positioning after 350 years with EffectiveBrands. Their analysis and process facilitation led to a great positioning as well as broad global buy-in." Jan van der Velde, Global Brand Director, Grolsch EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands’ approach of linking a strategic global marketing approach to very practical local implementation is perfectly aligned with our approach." Sue Allchurch – Head of the Unilever Marketing Academy EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "At the newly launched U.S. Marketing Communication College, the tools and best practices taught were immediately applied to real, live-world issues. This was a big success and was very satisfactory for all participants who had the opportunity to work on a complex issue, as well as make learning engaging and hands-on vs. theoretical." US State Department Official EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "It’s very important to train our marketers during this economic environment, as we need them to be even better, faster and more resourceful to tackle the complex business issues they are facing. EffectiveBrands has lifted our program to a new level." Folkert Kampuis – CMO – Novartis Animal Health EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "The benchmarking was a real wake up call for us. EffectiveBrands helped us re-engage with our key markets and added a lot value." Surf – Jonathan Moore - Global Brand VP EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands helped us create the Coors Light Global Brand Leadership Team and guided us through a process that resulted in complete alignment around a strategy that will guide the brand’s future global expansion. The challenging, facilitation and strategic guidance motivated a team of leaders from around the globe to quickly rally around the first global Coors Light strategy. EffectiveBrands’ expertise and program truly helped us kick-start the process to allow Coors Light to capitalize on our global potential!" Jennifer Davidson, Senior Marketing Director, Global Brand and Market Development, Molson Coors EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "Throughout the process EffectiveBrands challenged us as a GBT to step back and align around a shared vision and they the provided coaching, expertise, and frameworks for us to work with. I believe EffectiveBrands significantly contributed to DIG’s progress to become a more effective global brand." Aline Santos, Vice President Global Brand, OMO - DiG EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "EffectiveBrands helped bring the Smirnoff global brand leadership team to a new level of strategic alignment and effectiveness. The strategic preparation was very thorough and all key stakeholders felt involved and motivated to develop ONE Smirnoff strategy for the future. EffectiveBrands really helped increase Smirnoff’s global marketing effectiveness." Philip Gladman, Global Brand Vice President, Smirnoff EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "The gathering of hundreds of DIG people from all the corners of the world was critical to forging the key brand strategies, share new learning, and connecting to celebrate our success. .. I believe EffectiveBrands significantly contributed to DIG’s progress to become a more effective global brand." Aline Santos, Vice President Global Brand, OMO - DiG EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "When we launched our new positioning, it was important that all 10,000 + employees quickly understood how we wanted to be seen by consumers. EffectiveBrands program and launch over delivered against expectations." Senior Vice President Marketing, KPN Telecom EffectiveBrands is the only marketing consultancy focused specifically on unlocking the value of global marketing and brands. Our programs and practical tools help marketers build global marketing strategy, structure, and capability to accelerate growth and drive efficiencies. "We often get markets into Seattle for brand immersion. EffectiveBrands support with stewardship strategy development, immersion event design, and the new monthly bulletin took our program to a much higher level." Karin Koonings, Vice President International Marketing, Starbucks Our expertise is understanding what drives global brand effectiveness. It is based on a on-going learning project with over 50 of the worlds most successful global brands. This identified the drivers of global brand effectiveness. From this we built a model that we call the ‘EffectiveBrands Capability wheel’. We use this to both identify challenges and opportunities and to build solutions. The Leading Global Brands Project™ Objective: • Develop insights and solutions for effective global brand leadership • Create an overall approach that is practical and experience based • Create fact based foundation for thought leadership • Build community of excellence Approach: • 8 years of structured research and solution development - 200+ global brands participated - 2,000+ in-depth interviews at global, regional and local level - 20,000+ respondents in TNS database of LGB Benchmark™ • Iterative improvement through project work Effective Brands Capability Wheel What we learnt was that effective Global Brand Organizations focus on both the ‘what’ and the ‘how’ of Global Marketing. EffectiveBrands offers solutions within each of the Capability Areas outlined in the EffectiveBrands Capability Wheel. The EffectiveBrands Leading Global Brands Bulletin™ is published twice yearly and features global brand leaders and their work. Click to download a bulletin below and sign up to receive future bulletins What we learnt was that effective Global Brand Organizations focus on both the ‘what’ and the ‘how’ of Global Marketing. “The benchmark was a real wake-up call for us. EffectiveBrands helped us re-engage with our key markets and added a lot of value” Jonathan Moore, Global Marketing VP, Surf/All EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “Dove is one of Unilever’s leading global brands. When we decided to rethink how we run our brand globally, EffectiveBrands took our team through a comprehensive process that delivered a highly effective and focused operating framework that included our strategy, and a good internal communication plan to make sure that all people working on Dove are clear about where we are going. I’m very happy with the results, and recommend EffectiveBrands to any global brand director.” Silvia Lagnado, Former Senior Vice-President, Dove EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “EffectiveBrands helped us tremendously in charting a roadmap to efficiently navigate the new product development process.” Alex Espalin, Global Innovation Director, Coca Cola EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “EffectiveBrands has significantly helped improve Campina's marketing skills with the design and development of our marketing education program and all their implementation support has been very successful” Bob Steetskamp, Corporate Director Marketing, Campina EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “… EffectiveBrands helped us lock down our shared global marketing priorities in a way that got us working closer together than ever before – it was very productive and fun too!” Karin Koonings, VP Marketing, Starbucks Coffee International EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “EffectiveBrands approach of linking a strategic global marketing approach to very practical local implementation is perfectly aligned with our approach” Sue Allchurch, Head of the Unilever Marketing Academy, Unilever EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “Working with EffectiveBrands proved equally inspirational and effective in creating one global vision and team” Jan Van Der Velde, Grolsch International Marketing Director, Grolsch EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. "The results from the 'leading global brands' study were invaluable.  It was crystal clear what was going well and where we needed to improve, and this has been fundamental to setting the long term agenda for the global organisation. Being able to benchmark against best in class really helped with priority setting and internal positioning." Peter Kirkby, VP Marketing Strategy and Excellence, GSK EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. "Ten years ago Calvin Klein turned the fragrance market on its head with the introduction of ck one. At the end of 2004. after a particularly expensive and disappointing experience with one of the world's most creative advertising agencies, we turned to EffectiveBrands to help us develop the next true innovation for Calvin Klein. The EffectiveBrands global team worked side by side with my team and led us through a structured but flexible process that included revisiting our consumer insights, and input from over 20 creative experts from all relevant walks of life. We were very pleased with the final concepts; each opened up potential access to our consumer in a new and unique way, and at the same time was very solid from a business and brand "fit" perspective. I strongly recommend EffectiveBrands for a global innovation to any other Global Brand Director." Avery Schmeisser, Global Brand Director, Calvin Klein Fragrances EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “The Marketing Academy was the best investment that I have made in my people” Menno Koningsberger, Marketing Director Snackfood, Mars EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “Launching a new pharmaceutical brand globally was a daunting task. EffectiveBrands fully supported us with the development of a leading-edge organizational activation plan that included a global brand manual. The manual has since become the gold standard within our corporation.” Michel Simons, Associated Director Marketing Contraception, Organon International EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. “In helping to establish our global Knowledge Management and Competitive Intelligence, EffectiveBrands became a seamless part of our global team, provided sound counsel and helped us build our global capabilities.” Jim Cali, EVP Global Gum Category and Regional Commercial, Cadbury Schweppes EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. EffectiveBrands is proud to have worked with many of the world’s most successful global brand leaders. Here are some of the brands and people we have worked with and what they say about us. Surf “We need to build a stronger ‘Value’ brand for Unilever’s fabric care business – but key countries are not following our lead in developing a more aligned positioning. Key countries felt that previous global band teams had been out of touch with their market realities and needs. By conducting the LGB Benchmark the new brand team re-connected with the needs of key stakeholders and created accountability that won respect from all key stakeholders. The markets that represented over 80% of current sales re-engaged and have started to work closely with global brand team to develop a joint approach forward. “In two sessions, EffectiveBrands helped us lock down our shared global marketing priorities in a way that got us working closer together than ever before – it was very productive and fun too!” Karin Koonings, International Marketing VP, Surf Starbucks We need to work more closely with our regional marketing teams to get things done The enormous growth of international had led to many new people in global and regional roles and lack of alignment on priorities and precise roles The International and regional marketing teams worked closely to develop a new shared priority list with clearly defined roles and responsibilities The new clarity allowed each team to refocus and double up efforts. “In two sessions, EffectiveBrands helped us lock down our shared global marketing priorities in a way that got us working closer together than ever before – it was very productive and fun too!” Karin Koonings, International Marketing VP, Starbucks Coffee International Dove All regions are using different brand keys and there are too many innovation projects Lack of a global strategic focus, an agreed operating framework and responsibilities The International and regional marketing teams worked closely to develop a new shared priority list with clearly defined roles and responsibilities Dove is now Unilever’s most aligned brand and the Dove Board led the development and global implementation of the highly successful "Campaign for Real Beauty" “EffectiveBrands took our team through a process that delivered a highly effective operating framework and a good internal communication plan. I'm very happy with the results and recommend EffectiveBrands” Silvia Lagnado, SVP Global Brand, Dove The Coca-Cola Company Our group is not effective at generating enough breakthrough innovation ideas Lack of an agreed global innovation process, unclear roles, and a closed ideas culture A new innovation process, a focused portfolio and an 'Open Innovation' competition to tap into ideas and generate partnerships with world-class creative designers The focus on half as many projects rekindled excitement and enabled Coca Cola to deliver better ideas with stronger go-to-market strategies “EffectiveBrands helped us tremendously in charting a roadmap to efficiently navigate the new product development process.” Alex Espalin, Global Innovation Director, Coca-Cola Campina Our global growth is being limited by the fact that our local marketers are working in different ways and not effectively sharing our market experience Leveraging marketing best practices and harmonizing ways of working Creation of “Campina Platform” to define and roll-out the "Campina way of working" leveraging the best of internal and external practices in 10 core marketing areas Improved business results and talent attraction, fully aligned marketing processes "EffectiveBrands has significantly helped improve Campina's marketing skills with the design and development of our marketing education program and all their implementation support has been very successful" Bob Steetskamp, Campina Global Corporate Director Marketing, Campina Grolsch “With very ambitious objectives and a new team including Anheuser Busch and Coors, we need to lead and rally all key stakeholders behind our great brand” With new partners (many times our size) at the table, and a fantastic heritage of our own, we have to define a new vision and align everybody behind it Collaborative work with all key countries and partners, defining the new Grolsch global Brand-ID and a very inspirational vision-into-action plan A kick-start for the new Global Brand Team, ready to leverage a truly rich and great brand “Working with EffectiveBrands proved equally inspirational and effective in creating one global vision and team” Jan Van Der Velde, Grolsch International Marketing Director, Grolsch Unilever “The quality of local brand planning is too haphazard and is often leading to a lack of alignment between local and global brand plans” The lack of a aligned local brand planning process was making it very difficult for global brand teams to connect timely and in a meaningful manner EffectiveBrands helped develop and implement a new Unilever Brand Marketing Planning process in over 35 HOT SPOT countries around the world. The quality of HOT SPOT country plans is widely recognized as significantly improved “EffectiveBrands approach of linking a strategic global marketing approach to very practical local implementation is perfectly aligned with our approach” Sue Allchurch, Head of the Unilever Marketing Academy, Unilever Roxanne Aquino Roxanne is a marketing strategist with a significant track record of results delivery. Specializing in the fields of consumer insights, innovation and brand communications, she has worked extensively in both the food and personal care industries. Now the Managing Director of the EffectiveBrands Singapore office and covering the Asia Pacific region, Roxanne has also lived and worked in Manila, Jakarta, London, Rotterdam and Bangkok. When speaking about her passion for global brands and the ways in which they connect with people, Roxanne says “I am fascinated by innovation in products, categories and industries that change the rules of the game. I am also passionate about Emerging markets and their consumers and the right way to enter and build new categories for Global brands.” Aside from her work experience, Roxanne has a degree in Business Administration from the University of the Philippines, graduating magna cum laude. Marc De Swaan Arons Marc is a recognized thought leader in the field of global marketing leadership and Chairman of EffectiveBrands, the global marketing effectiveness consultancy. Having worked with many of the worlds’ most prominent Chief Marketing Officers and global brand leaders, Marc is a frequent keynote speaker at business schools, companies and industry conferences and he has been interviewed and published in many general press and industry journals. Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc has twice been listed as top-ten Dutch marketers and awarded the Asian Global Marketing Award 2008. At EffectiveBrands Marc has spearheaded the Leading Global Brands Learning Project – a learning project with contributions from over 200 global brands and 2000 global brand leaders. Marc is passionate about the concept of building global marketing capability and approaching the global brand leadership role with a CEO mindset; “With or without the title, we find that the best global marketing leaders are those that take a more holistic approach and integrate building global capability with the immediate urgency of this year’s goals. Only when true capability is build can global brand organizations accelerate their growth and build sustainable competitive advantage”. Educated in both the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus University, and lives with his family in New York City. Tim Bowman Tim joined EffectiveBrands in 2008 as Global CFO, having spent the last ten years working within the WPP group of companies. Most recently, he was CFO of The Brand Union offices in London and Madrid, and was also a champion of the “Global Client Partnership” programme. Tim has been successful in building agency networks that place a real focus on servicing the global challenges that businesses increasingly face. He believes that, “to truly succeed at being global and connected, an agency network needs to really focus on what works for global clients. If this focus is lost then networks are at risk of becoming simply a series of dots on a map that ask the question – are you a truly global network or just all over the place?” Tim graduated with a BA (Hons) in Geography from UCL and qualified as a chartered accountant with PriceWaterhouseCoopers. Elana Gold Elana is based in our New York office and is an expert in international marketing capability development. Prior to joining EffectiveBrands as a Director, Elana was a senior marketing executive with PepsiCo, Novartis and Yum Brands where she became a specialist in global brand management and innovation across multiple categories and distribution channels. Having worked across all Continents; Europe, Asia, Latin America and the USA; Elana has a proven track record in helping companies define brand and innovation strategies as well as improving marketing capability. She prides herself on her ability to drive results across cultures by engaging and building multi-national and cross-functional teams. A native Russian speaker, Elana is also fluent in English, French and German having immigrated to the USA at 11 years of age. She has worked and studied in 8 countries. Elana is a dynamic and resourceful thinker who thrives on reinvigorating brand development teams, processes and strategies. When speaking of the challenges of managing brands in different geographies Elana says very passionately, “The most important thing to remember is that you are always dealing with people. We all need a vision, we all want to be inspired, we all want to be engaged and have a lot of fun doing it!” Elana has an MBA from the Wharton School of Business, University of Pennsylvania. Robert Jan d'Hond Robert Jan is an expert in European and global consumer marketing. During a successful career at Mars, where he specialised in the fields of brand strategy, brand positioning and innovation management, Robert Jan built a reputation for aligning people with strategy and maximizing the impact of multi-cultural and multi-country teams. Passionate about helping organisations develop a sustainable impact by capturing global leverage whilst driving local relevance, Robert Jan believes that improving the quality of an organization’s thought processes are pivotal to success; “The more we can improve the skills and competences of the marketing and leadership teams in the ‘how’, the more consistently will we improve the quality of the ‘what’.” Robert Jan has a degree in Marketing and Business Economics from the Erasmus University in Rotterdam. Robbie Millar Robbie is the Managing Director of the EffectiveBrands’ London office and specialises in developing marketing organisations to grow global brand and business value. Prior to joining EffectiveBrands Robbie spent 5 years as Managing Director at Compass Box Whisky, widely regarded as being the world’s most innovative Scotch whisky company. Robbie managed the significant global expansion of the Compass Box brand leading to multi-fold increases in sales. In 1999 Robbie co-founded the drinks strategy and design consultancy Drink Works, working with a range of multi-national drinks companies across the alcoholic, soft and hot drink sectors. He started his career with 10 years at Diageo in both global and USA marketing roles. Speaking about global brands, Robbie commented that “The thing that interests me is getting a team to focus on the prize. That is what is motivating and when it is kept clearly in mind, the team soon finds ways to remove the barriers to success”. Robbie has an Honours Degree in Business Organisation from Heriot-Watt University in Edinburgh. Helen Duce Helen is an Executive Director of EffectiveBrands in the UK and a specialist in building and rolling out global brands and effective brand teams. Prior to joining EB, Helen worked at Unilever as a brand development strategist and Cambridge University, where she was responsible for the global communications and branding of the Auto-ID Lab – one of seven academic research labs that research and develop new technologies for revolutionizing global commerce. Since graduating from Lancaster University with an Honours Degree in Marketing and Psychology, Helen has been an advocate of humanising the brand development experience and is enthusiastic about her beliefs in this area. When expressing her views she says, “The best brands are those that strive to make a difference in the world, and as brands are created by people, for people, behind every great brand is a great person and inspired organization.“ Stef Gans Stef is a specialist in global brand leadership and the CEO of EffectiveBrands. Following a successful career with Unilever, during which he held several senior management roles including that of Marketing Director of a key operating business, Stef decided to focus his attention on regional and global brand development and innovation before joining EB. As CEO, Stef is responsible for leading the delivery of the EffectiveBrands strategy globally and supporting the Managing Directors of our four offices. As the holder of a Masters Degree in Econometrics and a frequent contributor to advanced marketing and leadership courses, Stef takes a great deal of satisfaction from helping others grow. “The most effective marketing leaders in large, global marketing organizations realize that it is often more effective to act yourself into new thinking, instead of thinking yourself into new action’. Frank van den Driest As founder of EffectiveBrands, Frank is well known for his work in developing leading global brand strategy and deployment projects. Having worked in executive management roles for businesses such as BBDO, GfK and The PositioningGroup, Frank gained a wealth of experience in defining the most successful paths from insight through to growth and has a strong track record of delivering results. Frank is co-author of the successful book “Superbrands” and has contributed to several important marketing publications. He is non-executive board member of a leading edge international design agency. Frank has lectured in MBA and PhD programs and also designs and leads in-company global brand excellence projects. He is a well respected coach to several of the top global brand leaders and their teams. Passionate about organizational change to accelerate impact of global brand strategy, Frank says, “Output and results excite me more than input and throughput. There are few things more invigorating than nurturing a global brand vision by helping the markets to understand how that vision can practically benefit and impact their local plans to achieve accelerated growth.” Aside from his work experience, Frank studied at the Hebrew University in Jerusalem and holds a degree in Psychology and Communications Sciences from the University of Amsterdam. Frank lives with his wife and four kids in Zeist. Nuno Silvério Marques Nuno brings more than 15 years of experience across the globe: a combined successful background of brand activation throughout Europe, global brand building and product innovation management. Having managed different brands and categories at Beiersdorf, but also beverages and finance, he gather first-hand experience in executing open innovation programmes such as Nivea-Philips, in managing co-marketing partnerships and leveraging the innovation pipeline by aligning new product launches with the global brand positioning. Today he is a Director at the Amsterdam office, whereas during his career, he was based in Portugal, Italy and later in Germany. When managing skin care brands, such as NIVEA, he had the opportunity to gather a vast marketing understanding in most Asian countries, such as Japan, Korea, China and India. He believes that “you can only manage successful and long-lasting global brands by respecting and leveraging the cultural diversities, and therefore gaining a deeper connection with consumers and customers wherever you are”. Nuno also holds a master in Business and Administration from Universidade Católica Portuguesa, Lisbon, complemented with executive training at the Università Commerciale Luigi Bocconi, Milan and Universität Hamburg (RRZ). Mark Visser Mark Visser is Director based at EffectiveBrands Amsterdam. Mark is a seasoned global brand marketer and consultant with over 15 years experience at Unilever, Accenture and Leaf. In his most recent role as Marketing Director at he developed and launched a new health wellness brand and has driven the marketing capability of the company. Mark is an expert in consumer and trade marketing. During a successful career he specialised in the fields of brand strategy, brand positioning, innovation management and brand delivery. People make the difference in developing and growing successful global brand “Speaking a common language creates global leverage”. Mark has a degree in Marketing and Business Economics from the Erasmus University in Rotterdam. Terry Rosenquist Terry is a senior executive with an enviable background in advertising and global brand marketing. During a career that has spanned two continents, Terry has enjoyed working on the operating boards of businesses in both the USA and Europe and was once well known for managing the world’s largest account in the advertising business. Terry’s fascination for Global Brand Management is shared only by his passion for building high performing teams and he prides himself on galvanising brand development strategies. When speaking of his successes Terry says, “the best business strategies are those that can demonstrate clarity of vision. A clearly defined plan makes it easier to engage people around the key objectives and nothing could be more important when you’re trying to build a brand.” Terry has a Degree in Business Administration from the University of Iowa. Jo Ryman Jo is a Director at EffectiveBrands’ London office and has a wealth of experience in global marketing capability development. Prior to joining EffectiveBrands, Jo spent 13 years at Unilever working in the Unilever Marketing Academy as well as in Brand Development. Whilst in the Marketing Academy she was a Global Programme Director responsible for driving marketing alignment and best practice into the global marketing organization. As European Marketing Excellence Director, she developed the European marketing capability strategy for the region. Her Brand Development responsibilities were varied and wide ranging covering Innovation, Communication Development and full financial accountability. Since graduating from Oxford University with an Honours Degree in Pure and Applied Biology, Jo has been passionate about brands and how people relate to them personally. She commented that “Every successful global brand has a motivated and well aligned team at its foundation. Those teams need to be nurtured and organized to deliver, and if that is done well, then the team will be inspired to succeed!” Myléna Pierremont Myléna is a seasoned global brand marketer with over 20 years experience at P & G, COTY, Lycos, and Royal Philips. In her most recent position as Senior Vice President of Consumer Marketing at Philips Consumer Electronics, her role included global responsibility for the development and launch of the AUREA Flat screen TV and developing global marketing capability for the company. Myléna is a Board member of the World Future Society and is a frequently invited speaker on the topic of global branding. Her speech topics include “The Future of Brands”, “Brands: Risk Management in the Area of Globalization” and “Defining a New Branding Process”. Myléna is based in the EffectiveBrands’ Amsterdam office. Kimberly Orton Kimberly is a Director based in our New York office with a particular expertise in the design, development and implementation of strategic consumer-based programs for global markets. She recently led Lippincott’s CPG /packaging design practice area, as a senior partner. Her clients included Diageo, Kraft, Pfizer, Pursuit of Happiness, Leapfrog, Wal-Mart and Intuit. Prior to joining Lippincott, Kimberly was the vice president and managing director at Lipson Alport Glass & Associates. Earlier, she maintained several leadership roles at The Coca-Cola Company over the span of fourteen years. Kimberly was a director in the Corporate Marketing Division in Atlanta, GA from 1996-1999, where she provided direction, vision and management to ensure the visual equity, strength and profitable growth of over 160 brands worldwide. “I love the diversity of marketing, but am most passionate about problem solving. Connecting brands to consumers, helping marketers translate knowledge into learning or finding the next brand innovation. Looking for those solutions is what drives me.” Kimberly holds a B.S. from Colorado State University. Patrice Favière Patrice is a director at EffectiveBrands based in Paris and is in charge of running our French business. He is a Franco-Swiss senior marketer with a truly international career that encompasses positions at Procter & Gamble France, Euro RSCG London and Kraft Foods Middle East & Africa. In his most recent role as VP Consumer Products for Universal Studios EMEA, he was responsible for negotiating strategic pan-European licensing deals with companies such as Coca-Cola, HP, Burger King, Mars and Motorola. In complement to his brand expertise, Patrice is also a certified business coach and NLP technician, who excels at helping managers and their teams unlock their full potential. Patrice is a graduate of Lyon School of Management. • Founded in March 2001 • 4 Offices: New York, London, Amsterdam, Singapore • Global - over 15 nationalities represented in our team • Over 20 directors and senior consultants with stellar CPG and consulting backgrounds: - Unilever - P & G - PepsiCo - McKinsey - Novartis - Beiersdorf - Diageo - Pfizer - Danone - Sara Lee - Mars EffectiveBrands focuses exclusively on the specific opportunities and challenges of global brand marketers. Many consultancies focus on the what of marketing (E.g. insights, innovation, communication, activation). We focus on how a global brand or marketing organization is run most effectively. Our work touches the marketing strategy, organizational structure, operating models, change management, and marketing capability building. Typically we work with the most senior marketing person of a global brand or marketing organization. Almost all the brands we work with are global. • Inspiring Energetic, promoting courageous client leadership, sharing learning, creating a fun work environment, and celebrating success • Challenging Earning trust, empowering clients and colleagues to address reality and grow • Passionate Driven, quality-focused, constantly learning and always seeking better solutions • Global Citizens of the world, celebrating diversity in individuals & cultures • Balanced Always considering the receiving end perspective, maintaining a work-life balance We are a group of smart, challenging, fast thinking, personable professionals. We work hard, we have fun and we enjoy watching our business flourish. We need to fuel further growth by bringing in new team members. It is essential to find the right people, that are inspired by us and fit the team. We look for people that fit our values & behaviors and are inspired about joining an entrepreneurial high growth firm - Senior Consultant There are no vacancies at our London office. - Senior Consultant - Director