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The Leading Global Brands Project
The Leading Global Brands™ Project
Objective:
• Develop insights and solutions for effective global brand leadership
• Create an overall approach that is practical and experience based
• Create fact based foundation for thought leadership
• Build community of excellence
Approach:
• More than 10 years of structured research and solution development
- 250+ global brands participated
- 2,500+ in-depth interviews at global, regional and local level
- 21,000+ respondents in TNS database of LGB Benchmark™
